PRIVACY POLICY

1.1 General Info

This privacy statement relates to routesgame.com. For privacy statements relating to other Channel 4 websites, please visit the site/s in question.

1.2 Privacy Statement

Channel 4 will use any personal information collected from the website in accordance with all laws and regulations relating to the protection of personal data including the Data Protection Act 1998 (the "Data Protection Act"). Further details on the Data Protection Act can be found at informationcommissioner.gov.uk

1.3 What information do we collect and why?

The information collected on the website includes:

1.3.1 Users' Internet Protocol (IP) addresses, which are automatically logged by our web server. IP addresses are used to observe users' interest in this website (number of visits, etc).

1.3.2 Cookies are very small text files saved to your computer used to track user navigation around a website. Session cookies are also used to store information on which content, including adverts, have been seen by a user. Some areas of routesgame.com also use persistent cookies which are permanently stored on the users' computer. Channel 4 will use such cookies to identify unique users to the website. They are not cross-referenced with any other information such that an individual person could be identified except in circumstances where a user is purchasing content from the website, where cookies identify the purchaser when a digital rights management licence ("DRM") is required by their Media Player.

We currently contract with several online partners to help manage and optimise our internet business and communications. We use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our site. To do this, we use Web beacons and cookies provided by our marketing company on this site. The type of information we collect includes content viewed, pages, site sections and videos. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used. If you do not want to help us learn how to improve our site, products, offers and marketing strategy, you can opt out of this website analysis tool by clicking on webstat.channel4.com/optout.html.

Channel 4 may use a third party to deal with adverts on routesgame.com. The advertisers may use cookies to track the number of users responding to the campaign. Channel 4 does not have access to or control of cookies placed by third parties.

Disabling/Enabling Cookies - users have the ability to accept or disable cookies by modifying the settings in their browser. Disabling cookies may mean that some functionality may be affected. For further instructions on how to disable cookies please go to: allaboutcookies.org/manage-cookies/stop-cookies-installed.html

1.3.3 E-mail addresses, contact details and/or other details which users voluntarily provide in order to:

(a) provide goods and services to you;
(b) basic profiling purposes (whether undertaken by Channel 4 or by third parties on Channel 4's behalf);
(c) let you know about other goods and services in which you may be interested;
(d) inform you about changes and improvements to the website;
(e) register for competitions and other premium content;
(f) participate in discussion forums (see below); and
(g) provide content to, or become a member of, routesgame.com (see below).

There are opportunities on the website to receive e-mail communications alerting you to news and offers. You may choose not to receive these.

Channel 4 will not disclose voluntarily provided details to third parties or use the information in any other way without your prior consent. On all pages where personal data is collected, specific details on the use of this information will be provided.

1.4 Your rights

You have the right to access your information held by Channel 4 and, where necessary, to have it amended. You can also request not to receive marketing information from Channel 4.

For more details email privacy@channel4.co.uk.

1.5 Chatroom, Forums, Profiles and User Generated Content

Users are reminded that chat rooms, forums and areas of the website that allow you to submit content or set up a profile on the website are for public viewing and discussion. Any personal information supplied by users here is widely accessible. Channel 4 is not responsible for the content posted by users of these services.

1.6 Links to other websites

This website contains links to other sites that are completely unrelated to Channel 4. This privacy statement does not apply to these sites nor are we responsible for the content and practices of these websites.

1.7 Changes to our privacy statement

This privacy statement may change at any time, so you may want to check it each time you visit our website.